Your brain and Black Friday!

... Black Friday shopping isn’t just about snagging deals – it’s a psychological game that plays with how our brains make decisions. According to research, when we’re under time pressure, like during flash sales, our brains lower the bar for decision-making, pushing us to act fast and often impulsively. Retailers know this and use tactics like countdown timers and “only a few left” alerts to create a sense of scarcity, making items feel more valuable. This urgency triggers fear of missing out, so we make fast purchases that might not be the smartest choices. Planning, setting a budget, and pausing before clicking “buy” can help keep your brain – and wallet – in check.